Google Paid Ads Intelligence Engine · Official Google Ads Policy 2025

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The only Google Ads simulator built on official Google policy specs. RSA, Call-Only, DSA — all 8 asset types, Desktop & Mobile, live Ad Strength score and a real-time policy compliance checker.

✓ RSA · Call-Only · DSA ✓ All 8 Asset Types ✓ Official character limits ✓ Live Ad Strength Score ✓ Policy compliance check ✓ Desktop & Mobile — Free
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google.com/search?q=your+keyword
Desktop
AllImagesMapsShoppingMore
About 142,000,000 results (0.42 seconds)
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Your Business
yourbusiness.com/path1/path2
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Your Headline 1 | Headline 2 | Headline 3
Your description will appear here. Write compelling ad copy that tells searchers exactly why they should click your ad over all competitors.
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Organic results
Policy Compliance Check
Official Google Ads Specs 2025

Every Character Limit. Every Asset Rule.
All in One Place.

🔄
Responsive Search Ads
Current Standard
HeadlinesUp to 15 · 30 chars
DescriptionsUp to 4 · 90 chars
URL Paths2 paths · 15 chars each
Final URLUp to 2048 chars
Shown at once2–3 headlines · 1–2 descs
📞
Call-Only Ads
Mobile · Calls Only
Headlines2 required · 30 chars
Descriptions2 required · 90 chars
Business name25 chars
PhoneRequired · verifiable
Landing pageNot required
Dynamic Search Ads
AI-Generated Headlines
HeadlinesAuto by Google AI
Descriptions2 required · 90 chars
Display URLAuto from landing page
Final URLAuto-matched to query
Best forLarge catalogues
🔗
Sitelink Assets
Navigation Links
Link text25 chars
Description 135 chars
Description 235 chars
Max per campaign20 sitelinks
Shown at once2–6 (device-dependent)
💬
Callout Assets
Short USP Phrases
Each callout25 chars max
Maximum total10 callouts
Shown at onceUp to 4
Min to show2 required
Exclamation marks❌ Not allowed
📋
Structured Snippets
Category + Values
Header categories13 predefined
Each value25 chars max
Minimum values3 required
Maximum values10 per snippet
Promo text❌ Not allowed
💰
Price Assets
Scrollable Price Cards
Item header25 chars
Item description25 chars
Minimum items3 required
Maximum items8 items
Prices must beLive on landing page
🖼
Image Assets
Visual Beside Ad
Landscape 1.91:1Min 600x314px
Square 1:1Min 300x300px
Recommended1200x628 or 1200x1200
File sizeMax 5120 KB
Text overlayMax 20% of image

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