Pure Self Salon

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Pure Self Salon

Pure Self Salon

Pure Self Salon in Markham collaborated with Zammy Zaif’s Local SEO team to boost its online visibility and attract more clients through targeted digital strategies. The main focus was to enhance local reach by optimizing the Google Business Profile, improving service-based web pages and encouraging client reviews. Within just a few months, the salon successfully secured a top position in the Google 3-Pack for major salon-related keywords such as “salon in Markham” and “bridal makeup Markham.” This strategic approach led to a remarkable surge in local inquiries, increased appointments and growth in brand recognition.

Challenge

Despite great offline reputation, Pure Self Salon wasn’t showing up in the top Google results. Inconsistent citations, weak Google Business Profile (GBP) and low review volume limited its online reach and bookings.

Solution

We optimized the Google Business Profile with accurate details, updated services, and appealing photos to enhance visibility. Keyword-rich service pages were created for terms like “Haircut Markham” and “Bridal Makeup Markham” to attract targeted local searches. Consistent citations and local backlinks were built to strengthen authority, while clients were encouraged to leave reviews mentioning specific services. Finally, performance was continuously tracked through GBP Insights and Analytics to measure growth and refine strategies.

Results

Within three months, Pure Self Salon achieved #1 rankings in Google’s 3-Pack for its primary keywords, such as “salon in Markham” and “bridal makeup Markham.” Organic inquiries increased by more than 70%, with a noticeable jump in calls, walk-ins and repeat appointments. The salon also gained recognition on local booking platforms, establishing itself as a trusted name for beauty and wellness services in Markham. This case proves that a local SEO strategy can transform a salon’s visibility and sales. A complete and consistent Google Business Profile, combined with positive client reviews, optimized service pages, drives results.