December 2022 Link Spam Update
Google upgraded its spam detection technology for links in December 2022 and the rollout was completed in March 2023. Using Spam Brain AI-based spam prevention system, the new link spam update identifies unrelated links also known as spammy links to primarily detect the associated domains and lower their ranks.
October 2023 Spam Update
The October 2023 spam update has released to improve the spam security system, covering global languages like Turkish, Vietnamese, Indonesian, Hindi, Chinese and others. This latest update automatically detects similar content across different platforms and reduces the website’s rank, as it is considered a black hat SEO practice.
Based on certain spam policies like;
- Cloaking: The process of manipulating search rankings and misleading users to present different content for users and search engines.
- Doorways: Creating multiple pages or domain names with slight variations in URLs to maximize the rank for similar search queries.
- Hacked content: Placing any irrelevant content without permission in the form of code injection, content injection, page injection or redirects.
- Hidden text and links: Hiding text and links through codes, small characters to manipulate search engines by stuffing keywords or wrong links.
So, according to this recent spam update of 2023, violating Google’s spam policies will automatically result in a lower rank or may not appear in results at all. The advanced AI-based SpamBrain efficiently detects fake links and duplicate content.
October 2023: Ranking is experiencing an ongoing issue
To ensure users have a safe experience, Google improved its algorithms by spotting loopholes within the system. In October 2023, the ranking was experiencing an ongoing issue.
During this time, using advanced spam detection technology a few bugs were detected like fake reviews, improper titles and repetitive or irrelevant content. Overall, the grey hat SEO practices were automatically identified and imposed penalties on those sites. This is why various worldwide digital businesses in October 2023 unexpectedly faced a sudden drop in their ranks.
Google Rolls Out 2023 Core Updates
Several times a year, Google makes significant improvements in search algorithms and systems to promote white hat SEO practices. To reduce black hat practices in future, in 2023 the new core update is rolled out by considering all factors like crawling, indexing and ranking.
According to this update, one should always provide valuable, unique and user-friendly content. We should prioritize user experience and mobile friendliness rather than focusing on search engine bots. It is advised to adhere the Experience, Expertise, Authoritativeness and Trustworthiness (E.E.A.T) principle for your all SEO practices during the optimization process. This year, the core update had a remarkable impact on local search rankings to achieve better results for local audiences. The Google advises optimizing content and other details to the specific area or location for improving the ranking performance.
2023 Helpful Content Update
In order to provide high-quality results for users, as per the recent 2023 helpful content update in Google’s Algorithm, one must not create duplicate or irrelevant content and similar content. Writers should only write a simplified content to help or engage readers with their words, as only meaningful content will be rewarded with improved results.
Overall, the main focus of Core Update 2023 is to build a safe environment using ethical SEO practices. Without violating any Google rules, businesses must provide useful results for users and their ranks will be assigned on these factors. Although there is a rumour that Bard will replace Google, which is not true. As Bard is a helpful AI to provide informational support to users, while Google is a search engine. Since Google always believes in transparency and meaningful results for its audience, in 2024 we must adhere to all the latest 2023 SEO updates to organically increase the sales of your services.
February 2023 Product Reviews:
To improve the quality of feedback through reviews, the Google’s February 2023 product review update redesigned the review system to extend its reach to global audience by adding 11 different languages instead of only English.
The new languages include Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese and Polish.
April 2023 Reviews Update:
To maximize security, the April 2023 review update auto detects the fake reviews by examining IP addresses and newly created Gmail account with no incoming or outgoing activity.
This update ensures that the fake reviews are prevented from getting published.
November 2023 Reviews Update:
In order to build trust and maintain a secure digital environment, as per the November 2023 reviews update whenever, the bot identifies it automatically deletes any old reviews published using the same IP addresses and a new or unused Gmail Accounts, considering them as fake reviews. To develop the review system better, according to this new update, Google will only consider reviews if the person has genuinely visited the place or used their services.
These reviews are specifically verified by Google’s high-built security system. By adhering to all standardized protocols, it also confirms user engagement with the services and transactions. The reviews that follow the new system’s update will officially get published.
Improve SEO Strategies for 2024 with Algorithm Update
In 2023, Google’s updates aimed to ensure online information is reliable and helpful. The updates aimed to prioritize genuine, valuable content while penalizing unethical practices.
Google’s improvements targeted various aspects: identifying and penalizing fake links, scrutinizing reviews for authenticity, rewarding original and useful content, prioritizing mobile-friendly websites and refining local search results.
