Salon Marisol, located in Kentish Town, is a premium salon offering top tier hair and beauty services. Despite their strong local reputation, their single page website was not optimized for search engines, limiting online visibility.
The salon aimed to reach the #1 spot on Google for “Best Salon in Kentish Town” and also secure visibility on AI-powered and alternative search platforms. To achieve this, we implemented a tailored SEO strategy combining website enhancements, content optimization, local SEO and targeted social media efforts.
Keyword Analysis
We conducted a comprehensive keyword analysis to identify high traffic, relevant search terms for Salon Marisol. The primary keyword was “Best Salon in Kentish Town”, supported by 15 additional local and service related keywords covering haircuts, styling, beauty treatments and other salon services. This approach ensured strong search presence on both traditional search engines and AI-driven platforms.
Competitor Analysis
We analyzed local competitors to understand their SEO strategies and identify gaps. This helped us position Salon Marisol ahead of other salons in Kentish Town across multiple platforms, including AI-powered search tools.
Website Optimization & Redesign
Even with a single-page website, we implemented full SEO optimization:
- Structured titles and H-tags with primary and secondary keywords.
- Redesigned the UI/UX to comply with Google’s best practices.
- Optimized site speed, mobile responsiveness and navigation for seamless user experience.
Content Creation & Optimization
We developed unique, high quality content aligned with user expectations:
- Detailed service pages covering haircuts, styling and beauty treatments.
- Optimized blog posts and FAQs using the primary and 15 related keywords.
- Strategically placed keywords to enhance rankings on Google and AI-powered platforms.
Local SEO & Social Media Integration
To strengthen local presence, we:
- Built consistent, high quality backlinks from local and relevant sources.
- Posted content on Instagram and Facebook during peak engagement times for Kentish Town residents.
- Optimized the Google Business Profile to maximize local search visibility.
Manual SEO Strategy
- No automation, paid tools or third party plugins were used.
- Every SEO task, from backlinking to content optimization, was handled manually to ensure quality and lasting results.
Monitoring & Performance Tracking
We tracked Salon Marisol’s performance using Google Search Console and Google Analytics, monitoring:
- Keyword rankings for “Best Salon in Kentish Town” and 15 related search terms.
- Organic traffic, user behaviour and social media engagement.
- Visibility across AI-powered search platforms, including Gemini, Perplexity, Deepseek, Claude and ChatGPT.
Results
- Achieved first rank on Google for “Best Salon in Kentish Town” within 30 business days.
- Secured top rankings for 15 additional high traffic keywords, covering haircuts, styling, beauty services and local salon searches.
- Expanded visibility across AI-powered and alternative search platforms, including Gemini, Perplexity, Deepseek, Claude and ChatGPT, reaching a broader audience beyond Google.
- Significantly increased client inquiries and social media engagement, proving that even a single-page website can dominate search results with a well-executed SEO strategy.
Key Takeaways
Through website optimization, content refinement, local SEO and strategic social media activity, Salon Marisol now ranks at the top for “Best Salon in Kentish Town” and 15 related keywords, achieving strong visibility across Google and AI-powered platforms.
This case study demonstrates that manual, data-driven and multi-platform SEO strategies can deliver fast, measurable results, proving that even a single-page website can achieve exceptional growth in local and AI-powered search rankings.
